Post by account_disabled on Feb 27, 2024 22:09:54 GMT -6
We already said it when we explained how to create a failing Facebook Strategy : writing posts for a Fan Page is very different from doing it for your personal profile. Now, without prejudice to the fact that using the first person or telling our facts on a Fan Page should be prohibited by law, some of you will not have missed the presence of contents that follow the opposite trend, that of absolute impersonality , to the point that we could mistake them for content produced by automatic generators. Sometimes, then, it also happens that the page does not observe some basic rules for writing posts: presence of hashtags, brevity, tones appropriate to the type of page and other small measures that absolutely make the difference. To avoid these small shortcomings, we have thought of the 10 things that, in our opinion, should always be taken into consideration before starting to write a post. And we want to talk about it with you.
You never forget your first post: first, however, get to know Paraguay Phone Number yourself Know yourself Premise. Whether it is that of a public figure, a company, an editorial project, the page has 2 objectives: Do branding , giving voice to the entity it represents Be functional to a communication strategy (often cross-media. Or at least, so we hope) that the foundation/association/company/public figure etc etc must have very clear before writing the first Facebook post and presenting itself to the audience. I'll give you an example: if I open a restaurant I will already have a precise idea of the customers I want to attract, of the type of offer to propose on the menu, and based on this I will elect a style that represents it, to follow when choosing the furniture, of the type of events, of the music. To promote it I will have to devise marketing and communication strategies , of which Facebook will certainly be part. Here: it is at the end of all this that the question will come: what kind of post should I share? Posts that talk about me, with a voice that is mine, to the people I want to surround myself with.
Know your target and give them interesting topics Now that we know who we are and what we want, let's think about who we have in front of us. Take the following with due precautions, Facebook, after all, is not so different from "real life", in which communication takes place following rules that sometimes we don't even notice: we empathically get closer to the recipient by modulating our tone of voice on his own, choosing topics that include his interests, giving him the right space to talk about himself. Know your target Let's try to imagine in detail the people who read us , their tastes, their needs. People, not "fans", who want to dialogue, discuss, find stimuli and useful content. 3. Size matters: How long should a post be? You already know this: a post must not exceed 3 lines . Short, direct, natural, convincing and interesting. In practice, a courtship in a nutshell. Because our Home is chock-full of news and we don't have much time to make choices. And then, because we are fed up with talkative people on the Web. 4. Question of style and coherence Let's take a step back. We have understood who we are and who we want to talk to, now the time has come to choose a style : ironic? informative? seductive? young? bimbominkia? sober? Think about it carefully, because those who know you on Facebook will have an idea of you and will probably judge you for what you post.
You never forget your first post: first, however, get to know Paraguay Phone Number yourself Know yourself Premise. Whether it is that of a public figure, a company, an editorial project, the page has 2 objectives: Do branding , giving voice to the entity it represents Be functional to a communication strategy (often cross-media. Or at least, so we hope) that the foundation/association/company/public figure etc etc must have very clear before writing the first Facebook post and presenting itself to the audience. I'll give you an example: if I open a restaurant I will already have a precise idea of the customers I want to attract, of the type of offer to propose on the menu, and based on this I will elect a style that represents it, to follow when choosing the furniture, of the type of events, of the music. To promote it I will have to devise marketing and communication strategies , of which Facebook will certainly be part. Here: it is at the end of all this that the question will come: what kind of post should I share? Posts that talk about me, with a voice that is mine, to the people I want to surround myself with.
Know your target and give them interesting topics Now that we know who we are and what we want, let's think about who we have in front of us. Take the following with due precautions, Facebook, after all, is not so different from "real life", in which communication takes place following rules that sometimes we don't even notice: we empathically get closer to the recipient by modulating our tone of voice on his own, choosing topics that include his interests, giving him the right space to talk about himself. Know your target Let's try to imagine in detail the people who read us , their tastes, their needs. People, not "fans", who want to dialogue, discuss, find stimuli and useful content. 3. Size matters: How long should a post be? You already know this: a post must not exceed 3 lines . Short, direct, natural, convincing and interesting. In practice, a courtship in a nutshell. Because our Home is chock-full of news and we don't have much time to make choices. And then, because we are fed up with talkative people on the Web. 4. Question of style and coherence Let's take a step back. We have understood who we are and who we want to talk to, now the time has come to choose a style : ironic? informative? seductive? young? bimbominkia? sober? Think about it carefully, because those who know you on Facebook will have an idea of you and will probably judge you for what you post.